5
Creative Tips To Make Your Presentation Folders Stand Out
Presentation folders
are the perfect solution to collecting, organizing and presenting printed
marketing and advertising assets to your audience. Beyond their functionality,
a well designed presentation folder can make a great first impression, and even
spark your audiences interest to explore the materials it holds. Combining
functionality with a design that sparks the attention of your audience can
often make the folder just as (if not more) important that what you put inside
it.
Due to their
functionality and ability to wow, presentation folders have become a standard
asset in most company’s marketing strategies. Odds are, if you are using a
presentation folder so is your competition. Not only are they using a
presentation folder, but it probably looks very similar to yours and even
contains similar materials inside.
Understanding this
makes it imperative that you re-think your current design. If it is time to
implement some new and creative ideas which will make your presentation folder
stand out amongst your competitors; below are five creative tips to help ensure
your presentation folders are unique and will continue to wow your audience.
1. Consider making
your presentation folders an unusual size. To accommodate the standard 8.5×11
sheet most folders come in a 9×12 size. Going a little smaller or larger can
automatically set your folder apart from the others; while keeping the ability
to hold the standard 8.5×11 sheet. Resizing, drastically smaller or larger or
going with a very odd size, will increase your folders uniqueness but will
usually require you to recreate all the materials you will place inside the
folder.
2. Create a unique
look for your folder by using a custom die cut. Rather than having a straight
edges consider round corners or even a cutting the folder into a unique shape
or design. Depending on the complexity of the design you want cut, this can be
a very affordable option and one which will definitely make your presentation
folder unique.
3. Provide your
audience with a design which contains more than your logo and slogan. Sell your
company, what you do and what you provide, give customer testimonials, or
provide contact information directly on the folder. Begin selling your company
before the audience has a chance to open up the folder to read the inside
materials.
4. Consider taking
the materials you place inside every folder and turning them into a booklet
then stitch into the folder. This frees up space and allows you to place more
materials in the pockets without them getting over-stuffed. It also ensures
that your vital information stays with the folder and isn’t misplaced or lost.
5. Go for simplicity!
If your competition’s folders scream with loud and vibrant colors on super
shiny gloss stock, consider going with a uncoated stock and ditching full color
printing for a elegant emboss or foil stamp or even a simple 1 or 2 color
print. Simplicity might sound strange, after all the four other tips above are
anything but simplistic, but sometimes simplicity is the best way.
If you have any
suggestions or ideas on ways to make a pocket folder stand out, please leave a
comment. We appreciate it and others will too!
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